About

My name is Katie Melissa! I'm a seasoned eCommerce entrepreneur and business owner.
 

I didn’t start in tech. I didn’t start in venture. I didn’t start with investors.
 

I started with my own Amazon store in 2016.
 

I was sourcing products, studying pricing algorithms, learning supplier relationships, navigating account health on Amazon and other marketplaces, and figuring out how to actually make money online... not just talk about it. It wasn’t glamorous. It was spreadsheets, margins, trial and error, and late nights learning how the system really works.
 

That one store turned into an obsession with building scalable eCommerce infrastructure.

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Today, I’m the Founder & CEO of Elite Automation, where my team and I build and manage Amazon stores for investors and busy professionals who want real online assets without operating them full time. I believe in transparency, which is why I regularly showcase live performance results from stores under my management on my Instagram (@katie.melissa on my Results highlights) and across our company platforms. If we’re building it, we’re willing to show it. 
 

Additionally through my Amazon Seller mentorship and membership program, I’ve trained over 600 students how to sell profitably on Amazon. I teach practical, real-world models that focus on capital efficiency, smart sourcing, compliance, and long-term account health. 
 

Alongside eCommerce, I’m also the Co-Founder of Tanzanite AI, where we focus on building AI-powered tools and systems for modern entrepreneurs. I’m deeply fascinated by the intersection of artificial intelligence, digital assets, and scalable business infrastructure.
 

I’m also a contributor and columnist at Entrepreneur, where I write about automation, eCommerce, and the future of online business.
 

Before all of this? I modeled (and still do once in a while). That chapter taught me branding, presence, and how powerful perception can be. Today, I apply that same awareness to business because visibility matters, but results matter more.

To sum it all up... I’m a builder at heart. I love systems. I love scale. I love helping people create assets that work for them!
 

From model to operator, from seller to founder, from one Amazon store to an entire ecosystem...
 

And I’m still building... :)